CATEGORY: E-Commerce SEO
SOFTWARE: Shopify, Ahrefs, Semrush
WEBSITE: Laminaat.nl
SERVICES: SEO, UX/UI, web development
Discover how Laminaat.nl, a leading player in the online sale of flooring solutions, has significantly improved its market position through a strategic partnership with Space’M Online.
This case study highlights the dynamic transformation that led to impressive growth in visibility and customer engagement.
2023 – 2024 | Growth in Google impressions
From 65K visitors in 2023 to 158K visitors in 2024
01. Let's meet Laminaat.nl
In the dynamic world of online retail, where competition is fierce and the consumer is king, Laminaat.nl has distinguished itself as a leading webshop in the sale of flooring solutions. With the promise of “That clicks nicely, just no moaning!” Laminaat.nl offers not just a product, but an experience focused on style, durability, and customer satisfaction. In a constantly evolving market, Laminaat.nl understood the need to keep developing and innovating to strengthen their market position and optimise their offering.
This drive for continuous improvement led to a partnership with Space’M Online. Together, they went through a remarkable transformation process. This case study presents an in-depth analysis of the improvements achieved by Laminaat.nl following the implementation of various strategies by Space’M Online.Â
We will explore how these strategies contributed to increased visibility, improved customer interaction and ultimately a stronger market position. Let’s dive into the transformation that has taken place and the strategic steps taken to lead Laminaat.nl to new heights of success.
02. The challenges
- Insufficient online visibility: the website generated insufficient organic search traffic, resulting in fewer visitors and limited brand awareness.
- Technical limitations: the website had technical issues that hindered both SEO performance and user experience, affecting discoverability and accessibility.
- Lagging conversions: despite a reasonable number of visitors, conversion rates were lower than expected, indicating inefficiencies in the sales funnel.
- Suboptimal customer interaction: the interaction on the website was not effectively set up, leading to a high bounce rate of potential customers without making a purchase.
- Limited content relevance: the content on the website was not sufficiently aligned with the search intents of the target audience, leading to less effective attraction of the right visitors.
- Lack of optimized mobile experience: the mobile user experience was not optimized, causing issues with load times and navigation on mobile devices.
- Inefficient marketing channels: the marketing channels used were not optimally set up for maximum impact and ROI, resulting in wasted marketing expenses.
- Limited brand recognition and customer loyalty: there was a lack of strong brand identity and customer loyalty, which is essential for repeat customers and positive word-of-mouth.
03. The results
Growth in visitors (extrapolated YoY)
Growth in online visitors
Although it is still early in the year for this case, the data for Q1 2024 already shows that we have reached 52.410 organic visitors, which is impressive considering it is only the first quarter. This number is approximately 81% of the total number of organic visitors in 2023.
If this trend continues, we are well on our way to significantly surpassing last year’s numbers, indicating a strong continuation of growth in organic visitors. This growth is a clear result of ongoing optimizations and effective SEO practices.
- 2023: 64.906 organic visitors
- 2024 – January 1 to April 30: 52.410 organic visitors
If this trend continues, we can extrapolate that by the end of the year, we may reach approximately 157,230 organic visitors. If the same growth rate continues throughout the remaining eight months of the year, it indicates we are well on our way to significantly surpassing last year’s numbers.
- 2024 – projected numbers: 157.230 organic visitors
VISITORS IN 2023
VISITORS IN 2024
Growth in Google impressions
- 2023: 4.25 million Google impressions
- 2024 – January 1 to April 30: 2.4 million Google impressions
Extrapolated numbers
If this trend continues, we can extrapolate that by the end of the year, we may reach approximately 7.2 million Google impressions. If the same growth rate continues throughout the remaining eight months of the year, it indicates we are well on our way to significantly surpassing last year’s numbers.
- 2024 – projected numbers: 7.2 million Google impressions
Growth in Google impressions (extrapolated YoY)
Growth in CTR
- 2023: the CTR was 1.53%, which means that for every 100 impressions, approximately 1.53 visitors actually visited the website.
- 2024 – January 1 to April 30: This CTR has increased to 2.36%. This represents an improvement of about 54,25% in the effectiveness of the impressions in generating actual visits to the website.
Would you also like to be part of a success story like that of Laminaat.nl? Then contact Space’M Online and find out how we can also transform your business with our proven digital strategies. Together, we will work on your online success!
Space’M Online – Your Partner in Online Growth and Sustainable Success