Website development within Shopify

Our journey to the moon began with the optimisation of Nr1elektrischestep.nl’s website. A crucial aspect was the creation of a user interface (UI) and user experience (UX) that seamlessly matched the prerequisites for a high-performing website in search engines.

This meant the website not only had to be visually appealing, but also optimised for fast load times, mobile friendliness and easy navigation, not only for the visitor, but also for search engine crawlers.

URL structure and SEO

At the start of the collaboration with Space’M Online, Nr1elektrischestep.nl was struggling with an incorrectly indexed URL structure without any substantiation of keyword research, which negatively impacted its search engine findability.

To fix this problem, we conducted a thorough analysis and keyword research using advanced tools such as Ahrefs and Semrush. After completion, the entire URL structure was overhauled and a correct URL strategy was implemented, including 301-redirect plan.

One of the key successes was achieving the number 1 position in Google on the high-volume keyword ‘Elektrische step’ with 175,000 monthly searches, just 3 months after the overall work started.

Keyword analysis and content strategy

As Nr1elektrischestep.nl offers a wide range of brands and products, we chose to cover the entire online electric scooter market. Ideally, this fit and fitted well with our holistic view. A thorough keyword research was carried out to effectively enter the market.

The strategy included creating conversion-oriented text on category and product pages, as well as developing a comprehensive knowledge base.

This made the website a source not only for buying products, but also for getting useful information about electric scooters, such as maintenance tips and comparisons between different models.

On-Page SEO optimisation and technical SEO improvements

Our team of specialists worked iteratively to optimise content on the website. This involved using updated keyword research to adjust heading structures and add richer content. Call-to-action elements were also integrated to increase the conversion rate.

Through SEO optimisation, product pages were improved. Our techniques improved not only the search engine friendliness, but also the user experience.

Technical SEO improvements

Another area where a lot of gains could be made was the technical SEO setup. We started working on a hefty list, including optimising the website’s loading speed, fixing indexing issues and implementing structured data for better search engine results.

By improving the loading speed of the website, visitors were not only served faster, but the overall user experience also improved. This led directly to lower bounce rates and an increase in the conversion rate.

Linkbuilding

We committed to a sustainable and high-quality link-building programme to support the sophisticated content strategy. This resulted in continued strong performance in search engines.

By collaborating with reputable websites and blogs within the industry, Nr1elektrischestep.nl obtained valuable backlinks. These backlinks strengthened the website’s authority and improved its position in search engines, resulting in greater visibility for potential customers.

With these extensive efforts, we managed to transform Nr1elektrischestep.nl from a start-up webshop to a market leader in the electric scooter industry, with impressive growth in visitor numbers, revenue and online visibility. The strategies and results speak for themselves, and we are proud to share that we remain committed to making the success story for this client even bigger.