CATEGORY: E-Commerce SEO
SOFTWARE: Shopify, Ahrefs, Semrush
WEBSITE: Watersports4fun.com
SERVICES: SEO, UX/UI, Web development, SEA
Optimal synergy between a holistic SEO strategy and a high-service webshop.
Visitors generated in Q3 & Q4 of 2020
2021 – 2022
From 47K in 2021 to 114K visitors in 2022
01. The challenge
Before Watersports4fun.com partnered with Space’M Online, the company faced numerous challenges. While the watersports market existed, the service level left much to be desired. Customers struggled with wrong purchases, non-fitting accessories and incomplete watersports kits. The lack of quality advice was evident, and this demanded change.
- Low online visibility: before Space’M Online came on board, Watersports4fun.com was struggling with a significant online visibility challenge. The webshop was poorly visible in search engines, resulting in a limited flow of organic search traffic.
- Industry competition: the watersports market is highly competitive, with numerous brands and suppliers including Decathlon and numerous small but specialised niche webshops all vying for consumers’ attention. Watersports4fun.com struggled to stand out among the competition.
- Lack of SEO strategy: the lack of a targeted SEO strategy was a limiting factor for the growth of the webshop. A holistic approach was needed to optimise the website for search engines, attract the right target audience and become an authority in the Watersports market, specifically an authority in SUP boards.
- Limited conversions: the lack of online visibility and an optimised user experience resulted in a low conversion rate. It was essential not only to generate more traffic, but also to convert this traffic into actual sales transactions.
- Technical issues: there were several technical issues on the website which resulted in negative performance, including loading speed and indexing issues.
02. The solution
Space’M Online took on the challenge of taking Watersports4fun.com to new heights. Here is an overview of the work that was carried out:
- Website development: within the Shopify CMS, the focus was on creating a seamless UI/UX experience that perfectly matched the requirements for a search engine-friendly website. Development began with the design and corporate identity to ensure transactions would run smoothly.
- URL structure: an incorrect URL strategy was causing problems in search engines. Space’M Online conducted in-depth analysis and keyword research using leading tools such as Ahrefs and Semrush to review the entire URL structure and implement a correct strategy.
- Keyword analysis: by thoroughly researching keywords, the webshop was able to target a wide range of product groups, including SUP boards, funtubes, waterwear, pedal boats, kayaks and dinghies.
- Content creation: a comprehensive content strategy targeted both transactional and informational keywords. This included conversion-oriented text on category and product pages, as well as a comprehensive knowledge base with information and answers to frequently asked questions about water sports products.
- On-page SEO optimisation: ongoing content optimisation, focusing on heading structures and adding rich content to better serve visitors. Call to actions were implemented to increase the conversion rate.
- Technical SEO: improvements in technical SEO were implemented to make the website perform even better in search engines.
- Link building: a sustainable and high-quality link building process was deployed to support the devised content strategy, resulting in excellent performance in search engines.
Space’M Online has transformed our online presence. Their dedication to developing a user-friendly website, a thoughtful SEO strategy and valuable content has led to remarkable growth in visitor numbers and sales. Their expertise has allowed us to build an online water sports community.– JORDI DANIËLS, OWNER WATERSPORTS4FUN.COM
03. The results
Growth in visitors
Online visitors
Analysis:
Watersports4fun.com has experienced a large increase in the number of online shoppers. In the period from January 2021 to December 2021, there were 47,000 visitors to the website.
This increase continued in the succeeding period from January 2022 to December 2022, where the number of online shoppers increased to 114,000. This represents a significant increase of 142,6%.
Conclusion:
The growth in the number of online shoppers for Watersports4fun.com is impressive. It indicates a successful strategy and effective execution to expand the reach of the website and attract potential customers.
The website has experienced remarkable growth, almost doubling the number of visitors within just one year. This can be attributed to targeted marketing efforts, improvements in search engine optimisation and increasing interest in water sports-related products.
This growth provides a strong foundation for further growth and success in the water sports industry and testifies to the effectiveness of the strategies implemented. It shows that Watersports4fun.com is well positioned to strengthen its market position and further increase the number of visitors in the future.
2021
2022
INCREASE
Total sales
Analysis:
When analysing the total sales at Watersports4fun.com, significant growth is evident. In the period from January 2021 to December 2021, total sales amounted to €142,713.97, divided into 322 orders, with an average order amount of €444,45.
During the same period in 2022, total sales increased dramatically to €367,858.42 across 419 orders, with an impressive average order amount of €875,85.
This amazing 158.3% increase in total sales reflects the success of the right positioning in the water sports market during the year 2022.
Conclusion:
Total sales increased by 158,3% compared to the previous year, and the average order amount increased significantly.
This exceptional growth highlights not only the effectiveness of the strategies implemented by our team of experts, but also the ability of Watersports4fun.com to meet the needs and desires of its customers.
Organic visitors from 2021 to 2022
Analysis:
During the period from January 2021 to December 2021, Watersports4fun.com generated traffic through various channels:
- Direct traffic: 5.716 visitors
- Organic traffic: 24.313 visitors
- Paid shopping and search: 9.524 visitors
- Organic social traffic: 4.495 visitors
In the succeeding period from January 2022 to December 2022, we saw the following numbers:
- Direct traffic: 10.593 visitors
- Organic traffic: 94.168 visitors
- Paid shopping and search: 9.546 visitors
- Organic social traffic: 221 visitors
Changes in each channel:
Direct traffic showed significant growth, almost doubling from 5.716 visitors to 10.593 visitors. This may indicate an increase in brand awareness and direct visits to the website.
Organic traffic saw a significant increase, growing from 24.313 visitors to 94.168 visitors. This indicates effective SEO strategies and improved visibility in search engines.
Paid shopping and search showed relatively little change, with a slight increase from 9.524 visitors to 9.546 visitors.
Organic social traffic dropped significantly from 4.495 visitors to 221 visitors, this due to a change in social media marketing strategy.
Conclusion:
Watersports4fun.com’s traffic sources show different patterns from January 2021 to December 2022. Direct traffic and organic traffic experienced significant growth, reflecting stronger brand awareness and improved visibility in search engines. Paid shopping and search remained relatively stable, while organic social traffic decreased significantly.
04. More about Watersports4fun.com
Watersports4fun.com, the No. 1 in watersports, takes you on a journey through the world of online success. In a market that used to struggle with a lack of high-quality service, this passionate company stepped onto the scene in 2018 to unleash a wave of change. Their mission? To provide easy access to watersports products that are good for body, mind and spirit.
The journey began in 2018
Watersports4fun.com began as a passion project in 2018, driven by the desire to provide water sports enthusiasts with high-quality products and first-class service. With a dedicated team and an unprecedented level of service, the company is committed to supporting customers and addressing any concerns.
But fortunately, problems are rare, as the company is primarily concerned with sharing advice and answering questions.
Why Watersports4fun?
- A-quality & current: the offer of Watersports4fun.com is always up-to-date and of the highest quality, thanks to listening to customers’ wishes.
- Customer Service: customer service is second to none, with a dedication to resolving problems completely.
Space’M Online – Your Partner for Online Success
Disclaimer: The figures and data provided are based on information available through Dec. 31, 2022.